We were drawn to this brand, not just because we saw the potential for growth, but because the company is dedicated to using sustainably sourced materials and ensuring all their products are ethically manufactured. 🌱🌏💕
We conducted a preliminary audit and identified many areas for improvement that, if fixed, were certain to improve ad performance.
⚠️ Website performance and conversion rate issues
⚠️ Compliance problems
⚠️ Tracking errors and missing data sources
⚠️ Bottlenecks caused by website UX
⚠️ Missed opportunities for up-selling
⚠️ Inconsistent flow-through from ads to landing pages
⚠️ Ad account quality issues
⚠️ No testing, optimising or analysis of ads to improve performance
With these bottlenecks identified and a clear-cut action plan in place, we could move on to testing and optimising a multi-tiered ad funnel, generating quality, high-converting traffic and boosting revenue 🚀
Three months into working with this client, we managed to quadruple the store's monthly revenue from 3k in February to over 12k in May, while we reduced ad spend by more than half.
We also increased the average order value by almost 70%
Through refining the brand’s digital presence, fixing website and tracking issues, and launching a properly optimised ad campaign, our client’s online store brought in four times the revenue in May than what was generated in February.
🚀 Total monthly revenue quadrupled from $3,000 to $12,000.
🚀 The average order value went from $48.93 to $82.87.
🚀 Cost per add to cart more than halved, from $5.60 to $2.66.
🚀 And the website generated a revenue of 39x the amount spent on ads.
Any and all claims or representations, as to income earnings on this web site, are not to be considered as average earnings. There can be no assurance that any prior successes, or past results, as to income earnings, can be used as an indication of your future success or results.
✅ Correctly set up data sources and tracking
✅ Website performance, design and UX optimised for conversions
✅ Addressed all compliance issues
✅ Ad account quality score restored
✅ Upsells and promotions active and prominent
✅ Email nurture sequence with VIP offers and specials, designed to encourage repeat buyers and create brand affinity
✅ Automatic abandon cart email to prompt buyers to complete purchase
✅ Website properly optimised for SEO
With all the foundational elements in place, we launched our ad campaign.
OUR ADS PROCESS
✅ We started with a deep-dive into market research to determine the target market’s desires, pain points, language etc.
✅ Then we conducted rapid-fire testing to identify the best performing audience targeting, copy, imagery, CTAs, ad formats and hooks.
✅ Armed with a wealth of data, we built out a multi-tiered funnel nurturing a cold audience all the way through the buyer journey, from total stranger to top fan.
✅ We created a set of high-performing retargeting campaigns using existing customer reviews to convert new website visitors into confident buyers and encourage repeat purchases.
✅ We monitor our ads closely, optimising continually for best results.
✅ Ongoing testing means we have a consistent stream of proven top-performing ad creative, to ensure our campaigns are always up to date with fresh, compelling content.
✅ Building social proof on ads and posts helps bolster buyer confidence and increase conversion rates, as well as re-engaging page fans.
We bring the many moving parts of your online presence into one finely-tuned machine, optimised for converting your online efforts into revenue for your business ⚙️💵 📈 🔃
Our services include
✅ Search Engine Optimisation
✅ Conversion Rate Optimisation
✅ Website builds / redesigns
✅ Facebook Ads
✅ Instagram Ads
✅ Google Ads
✅ Pinterest Ads
✅ Linkedin Ads
✅ Social Media Management
Whatever our audit uncovers, we've got a specialist on our team to identify issues, iron out the kinks and get your digital presence up to peak performance.
Get in touch today to find out how we can help your business create unstoppable momentum!