Last February, this Aussie ecom brand contacted us to take over their Facebook & Instagram advertising.

They’d been running ads on their own, but their efforts were only generating a little over 3x ROAS and their website's conversion rate was struggling to move past 1%.

We were drawn to this brand, not just because we saw the potential for growth, but because the company is dedicated to using sustainably sourced materials and ensuring all their products are ethically manufactured. πŸŒ±πŸŒπŸ’•

The Problem 

This client was sick of struggling to try to stay on top of digital advertising and run her business at the same time, and the results were barely worth the effort.

With young kids and a carefully-controlled supply chain, they knew that having professional help advertising their products online would mean less stress, more their with her family, and better results from the pros.

The Solution 

We conducted a preliminary audit and identified many areas for improvement that, if fixed, were certain to improve ad performance.

These included:

⚠️ Website performance and conversion rate issues

⚠️ Compliance problems

⚠️ Tracking errors and missing data sources

⚠️ Bottlenecks caused by website UX

⚠️ Missed opportunities for up-selling

⚠️ Inconsistent flow-through from ads to landing pages

⚠️ Ad account quality issues

⚠️ No testing, optimising or analysis of ads to improve performance

With these bottlenecks identified and a clear-cut action plan in place, we could move on to testing and optimising a multi-tiered ad funnel, generating quality, high-converting traffic and boosting revenue πŸš€

Three months into working with this client, we managed to quadruple the store's monthly revenue from 3k in February to over 12k in May, while we reduced ad spend by more than half.

We also increased the average order value by almost 70%

The Result

Through refining the brand’s digital presence, fixing website and tracking issues, and launching a properly optimised ad campaign, our client’s online store brought in four times the revenue in May than what was generated in February.

πŸš€ Total monthly revenue quadrupled from $3,000 to $12,000.

πŸš€ The average order value went from $48.93 to $82.87.

πŸš€ Cost per add to cart more than halved, from $5.60 to $2.66.

πŸš€ And the website generated a revenue of 39x the amount spent on ads.


Any and all claims or representations, as to income earnings on this web site, are not to be considered as average earnings. There can be no assurance that any prior successes, or past results, as to income earnings, can be used as an indication of your future success or results.

Here’s a look at the various elements that worked together to contribute to this outstanding improvement:

βœ… Correctly set up data sources and tracking

βœ… Website performance, design and UX optimised for conversions

βœ… Addressed all compliance issues

βœ… Ad account quality score restored

βœ… Upsells and promotions active and prominent

βœ… Email nurture sequence with VIP offers and specials, designed to encourage repeat buyers and create brand affinity

βœ… Automatic abandon cart email to prompt buyers to complete purchase

βœ… Website properly optimised for SEO

With all the foundational elements in place, we launched our ad campaign.


βœ… We started with a deep-dive into market research to determine the target market’s desires, pain points, language etc.

βœ… Then we conducted rapid-fire testing to identify the best performing audience targeting, copy, imagery, CTAs, ad formats and hooks.

βœ… Armed with a wealth of data, we built out a multi-tiered funnel nurturing a cold audience all the way through the buyer journey, from total stranger to top fan.

βœ… We created a set of high-performing retargeting campaigns using existing customer reviews to convert new website visitors into confident buyers and encourage repeat purchases.

βœ… We monitor our ads closely, optimising continually for best results.

βœ… Ongoing testing means we have a consistent stream of proven top-performing ad creative, to ensure our campaigns are always up to date with fresh, compelling content.

βœ… Building social proof on ads and posts helps bolster buyer confidence and increase conversion rates, as well as re-engaging page fans.

We help sustainability-focused ecom brands to multiply their revenue with multi-channel digital marketing strategies.

We bring the many moving parts of your online presence into one finely-tuned machine, optimised for converting your online efforts into revenue for your business βš™οΈπŸ’΅ πŸ“ˆ πŸ”ƒ

Our services include

βœ… Search Engine Optimisation

βœ… Conversion Rate Optimisation

βœ… Website builds / redesigns

βœ… Facebook Ads

βœ… Instagram Ads

βœ… Google Ads

βœ… Pinterest Ads

βœ… Linkedin Ads

βœ… Social Media Management

Whatever our audit uncovers, we've got a specialist on our team to identify issues, iron out the kinks and get your digital presence up to peak performance.

Do you have a socially- or eco-conscious product designed for positive change?

Are you ready to turn your world-changing idea into life-changing revenue?

Time to talk Trash.

ο»ΏGet in touch today to find out how we can help your business create unstoppable momentum!

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