Here’s a look at the various elements that worked together to contribute to this outstanding improvement:

✅ Correctly set up data sources and tracking

✅ Website performance, design and UX optimised for conversions

✅ Addressed all compliance issues

✅ Ad account quality score restored

✅ Upsells and promotions active and prominent

✅ Email nurture sequence with VIP offers and specials, designed to encourage repeat buyers and create brand affinity

✅ Automatic abandon cart email to prompt buyers to complete purchase

✅ Website properly optimised for SEO

With all the foundational elements in place, we launched our ad campaign.

OUR ADS PROCESS

✅ We started with a deep-dive into market research to determine the target market’s desires, pain points, language etc.

✅ Then we conducted rapid-fire testing to identify the best performing audience targeting, copy, imagery, CTAs, ad formats and hooks.

✅ Armed with a wealth of data, we built out a multi-tiered funnel nurturing a cold audience all the way through the buyer journey, from total stranger to top fan.

✅ We created a set of high-performing retargeting campaigns using existing customer reviews to convert new website visitors into confident buyers and encourage repeat purchases.

✅ We monitor our ads closely, optimising continually for best results.

✅ Ongoing testing means we have a consistent stream of proven top-performing ad creative, to ensure our campaigns are always up to date with fresh, compelling content.

✅ Building social proof on ads and posts helps bolster buyer confidence and increase conversion rates, as well as re-engaging page fans.